Litecoin Rebrands as 'Memecoin' in Sassy Social Media Comeback

When crypto bull markets strike, it's common for altcoins to double, treble or even quadruple in value — but not cryptocurrencies end up feeling the love.

A classic example is Litecoin, which often gets left behind when speculative bubbles begin to form.

First established all the way back in 2011 as a faster version of Bitcoin, with a new block every 2.5 minutes, LTC has slid down the rankings in recent years.

While BTC has posted gains of 150% over the past 12 months, little ol' Litecoin is lagging behind with more modest returns of 28%.

And while many cryptocurrencies have posted recent all-time highs, the 22nd-biggest coin remains at a 78% discount to the record of $412 set in May 2021.

Litecoin's tepid performance is a reflection of how this project appears to have struggled to keep up with current market trends.

Bitcoin and Ether have both benefited from renewed institutional interest after ETFs based on their spot price launched on Wall Street.

Beyond that, the crypto casinos of times past have come back with a vengeance as degens pile into dog-themed joke coins once again.

Perhaps yearning to be a part of the action, that prompted Litecoin's social media team to tweet:

The tongue-in-cheek, self-deprecating post certainly captured the imagination of Crypto X — with more than 5,000 reposts and over 5.7 million views.

Some followers quipped Litecoin appears to have a new intern at the helm, and the flurry of memes that have followed in recent days appears to back that up.

The unconventional strategy does appear to have had a modest effect on Litecoin's value.

While the likes of BTC and ETH are in something of a holding pattern as the market's euphoria over Donald Trump's win wears off, LTC has risen by a respectable 13.6% in the past seven days.

Of course, deep, deep down, Litecoin's social media team know they're as far away from a memecoin as you can get — and a low-budget stick man won't change that.

That's been reflected in the knowing posts acknowledging that LTC is far from the most exciting cryptocurrency to invest in.

As one follower quipped, perhaps Litecoin might be better off identifying as a stablecoin instead.