Tech giants are sitting on huge cash piles — and in light of rampant inflation and a raging crypto market, shareholders are beginning to get restless.

Microsoft's shareholders are voting this week on whether a chunk of its vast reserves should be allocated to Bitcoin, with MicroStrategy's executive chairman Michael Saylor making an impassioned pitch to its board.

Such a bet has paid huge dividends for Saylor — but then again, he did manage to jump on the bandwagon when BTC was worth just $11,000.

Microsoft has urged its shareholders to vote against its proposal — arguing alternative assets like Bitcoin have already been considered in the past – and eventually rejected the proposal.

Now, yet another U.S. behemoth is being encouraged to take the orange pill.

The National Center for Public Policy Research has issued a formal proposal calling on Amazon to add Bitcoin to its balance sheet.

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The National Center for Public Policy Research (NCPRR) is a conservative think tank that describes itself as "nonpartisan" and in favor of free markets. It was founded in 1982, and has repeatedly expressed skepticism about climate change. The organization is also on the advisory board of Project 2025, a controversial blueprint for Donald Trump's next presidential term.

Noting that the eCommerce giant has $88 billion in cash sitting around, the statement says:

"Since cash is consistently being debased and bond yields are lower than the true inflation rate, Amazon isn’t adequately protecting billions of dollars of shareholder value simply by holding these assets."

It goes on to suggest that Amazon may be failing in its fiduciary duty by failing to embrace assets that have a track record of appreciating more than bonds — even if they suffer from greater volatility from time to time.

And in a classic case of "they've done it, so why can't you," comparisons are inevitably drawn to MicroStrategy and its blockbuster share price appreciation over the past year — all while ignoring concerns that a huge bubble is beginning to form in this stock.

The proposal goes on to stress that it isn't asking Amazon to bet the house on Bitcoin — but merely to make a modest allocation in the hope of a greater upside down the line. Of course, the simple fact this company was aping into BTC would likely result in a huge price jump anyway.

"Diversifying the balance sheet by including some Bitcoin solves this problem without taking on too much volatility. At minimum, Amazon should evaluate the benefits of holding some, even just 5%, of its assets in Bitcoin."

If you're expecting Amazon's board to read this and have some sort of Damascene conversion, think again.

For years and years and years, the major retailer has been repeatedly urged to start accepting Bitcoin as a payment method — pleas that have fallen on deaf ears.

Undeterred, Binance co-founder Changpeng Zhao has suggested this could be an effective way of Amazon building up a Bitcoin reserve.

There is nothing as exciting for the crypto community as seeing major representatives of traditional business validate their beliefs and hopes. Media throw-ins and rumors intensify during the bull market, with scammers and clickbait bloggers amplifying the effects. Observers even has a special page dedicated to ever-evolving Amazon crypto token scams.

Don't expect anything to change in the upper echelons of Wall Street for now.

But should BTC continue to appreciate, it might be a conversation that the world's largest publicly traded companies may be unable to avoid.

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