MicroStrategy, the software-turned "bitcoin development" firm, has rebranded as "Strategy," adopting an even stronger identity centered around Bitcoin. In the press release, it said, "This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal."
The rebrand features a stylized "B" logo and orange as its primary color, symbolizing energy, intelligence, and Bitcoin. The company now calls itself the "world’s first and largest Bitcoin Treasury Company."
The announcement came just before the company's earnings report, where it revealed a fourth consecutive quarterly loss. The company is the world's largest corporate holder with 471,107 bitcoins on its balance sheet, and has aggressively purchased Bitcoin as an inflation hedge and cash alternative.