Major and local crypto companies prefer sponsoring European teams and sports events rather than the U.S. ones. Recent deals, including Floki Inu with Nottingham Forest and Crypto.com with UEFA Champions League, highlight this trend.

With meme-coins achieving market caps into the billions, the meme-coin market’s expansion is undeniable. Now large meme-coins are evolving beyond their origins, exploring utility and partnerships that could redefine their roles in the crypto ecosystem.