Tether continues to diversify its holdings through several strategic acquisitions. Some of them are quite far from its core business.
Last week Tether announced a strategic increase in its holdings in the South American agribusiness firm Adecoagro by proposing to acquire a majority stake of 51%. Already a significant shareholder with 19.4% of the company's shares, Tether plans to further firm up its position by purchasing additional shares at $12.41 each.
In another part of the world, Tether is expanding its investment in the Italian Serie A soccer club, Juventus, where it currently owns a 5% stake. Arduino indicated that the firm is open to all future options to increase this stake, stressing Tether's robust financial capacity to support such expansions.
"We don't want to be hostile, we don't want to be seen as aggressive, we just want to help (Juventus) because we see a huge and unexpressed potential."
Tether Investments in Cloud Computing and Advanced Technologies
Cloud computing and Advanced Technologies are strategic directions of Tether's diversification plan.
In 2023, Tether, through its subsidiary Zettahash, entered into an agreement with Swan Bitcoin to establish 2040 Energy, a bitcoin mining business. The joint venture collapsed after Swan Bitcoin accused Tether of misappropriating its trade secrets in September 2024.
Through Zettahash, Tether also committed approximately $1 billion to Northern Data Group, a German data center operator transitioning towards AI services.
With these investments Tether aims to bolster its AI and cloud computing resources, reducing reliance on major tech companies.
In April 2024, Tether invested $200 million in Blackrock Neurotech, a leading brain-computer interface company. This move signified Tether's interest in integrating advanced computing technologies with human interfaces.
A Friend in the White House
Tether significantly expanded its influence in the U.S. government when Howard Lutnick, the CEO of Cantor Fitzgerald—Tether’s primary custodian for its massive U.S. Treasury reserves—was appointed as the U.S. Secretary of Commerce under President Donald Trump in 2025.
Cantor Fitzgerald has played a pivotal role in legitimizing Tether’s operations, transferring billions of Tether's reserves from riskier commercial papers of Chinese companies to U.S. Treasuries. With Lutnick now holding a key economic policy position in the White House, Tether has unprecedented proximity to the levers of U.S. trade, finance, and regulatory policy.
In December 2024, Tether announced a $775 million investment in Rumble, a YouTube competitor that Cantor Fitzgerald invested in and helped to go public.
Educational Projects of Tether
Since 2022, Tether has actively supported blockchain education in Lugano through the Plan ₿ initiative, offering specialized training, grants, and collaborations with local universities. In addition to education, Tether promotes crypto adoption by enabling Bitcoin and USDT payments for public services and businesses, establishing the Plan ₿ Business Hub for blockchain innovation, and hosting the Plan ₿ Forum, a global conference on financial freedom and Bitcoin.
Tether has also been actively involved in promoting blockchain and cryptocurrency education in the Republic of Georgia. In May 2023, Tether signed a memorandum of understanding with Business & Technology University in Georgia to develop educational programs focused on blockchain, cryptocurrency, and peer-to-peer technologies. This collaboration aims to equip students with the necessary knowledge and skills to thrive in the emerging digital economy.
In December 2023, Tether furthered its commitment by investing in the Academy of Digital Industries, a Georgia-based progressive education platform. This investment supports a range of digital training and masterclasses, including courses on Bitcoin, stablecoins, peer-to-peer technologies, and AI. The goal is to provide students with hands-on experience and practical knowledge in rapidly evolving industries.
Most recently, the stablecoin giant signed an agreement with the Republic of Guinea to explore blockchain technology, with the hope of establishing educational programs that promote innovation and technological adoption in the region.
Tether currently has more than $142 billion market cap and more than $7 billion in additional excess equity. These latest moves aim to secure long-term value through diverse acquisitions, fortifying Tether's position as a secure business in an otherwise volatile marketplace.